Why we do it
"The Foundation is all about giving kids access to sport and what you find, is that they get right into it. The idea is to make sure that at as early an age as possible, young kids will get a liking for sport that will stick with them for the rest of their lives."
Tony Blair
We’re not just another organisation set up to encourage people to play sport.
Local communities and clubs could make much more use of their sporting facilities if there were more people to organise activities. Extended schools are great for getting children and young people involved in sport - but only if there are enough trained adults to supervise them.
And as any successful sportsperson will tell you - it's often the coach who inspired them to keep at it that made the biggest difference.
We will provide the tools for you to become role models with the leadership and drive to make change happen in your community. We work with some of the best people in sport whose energy and commitment help us to help you make a difference.